Prof. Dr. Petyo Budakov

Area of expertise: Digital Marketing

An investment in knowledge pays the best interest.”- Benjamin Franklin


2008-2012: Ph.D. in 3D Design; New Bulgarian University

2005-2008: M.A. in Visual Communication; New Bulgarian University

2001-2005: B.A. in Cinema and TV; New Bulgarian University

1997-2001: Professional High School for Communications, Sofia


Since 2022: Professor for Digital Marketing and Customer Experience Management; XU Exponential University of Applied Sciences

Since 2020: Guest Professor; University of Europe for Applied Sciences

Since 2019: Guest Lecturer; Cooperation-University Ningbo/China for Introduction to Scientific Work and Trend Research

Since 2015: Co-Founder; Adacedemy

Since 2007: Senior Assistant Professor; New Bulgarian University


Sustainability, UI/UX, Customer Behaviors


Budakov, P. (2017) 3D Rendered images and their application in the interior design, Science Journal: Springer Encyclopedia of Computer Graphics and Games.

Budakov, P. (2017) Establishment and maintenance of E-learning Campus for the needs of the Bachelor programme “Visual Communication and Graphic design, language: English, Original research: Science Journal of Department “Cinema, advertising and show business”, New Bulgarian University, Sofia (2017).

Budakov, P. (2016) The city logo of Düsseldorf – an essential element of the local destination branding, Stop Motion, Science Annual Journal in honor of Prof. Lyudmil Christov, New Bulgarian University, Sofia, 152–163, language: English, Original research.

Budakov, P. (2016) Development of a logo assessment matrix for designing football club corporate identity, language: English, New Bulgarian University Scholar Electronic Repository, Sofia, ISSN: 1994-036X, Original research.

Budakov, P. (2016) The club emblem – a foundation tool for increasing the recognition and popularity of the football club, Science Journal of Department “Cinema, advertising and show business”, 49–72, New Bulgarian University, Sofia, language: Bulgarian, Original research.


  • EIT Climate-KIC
  • EIT Raw Materials
  • Google, European Digital Learning Network (DLEARN)


2021: The Green Duck Award

2022: Climathon in Potsdam

Other professors at XU

Prof. Dr. Thorsten Lammers

Prof. Dr. Thorsten Lammers

Areas of expertise: Deep Tech Entrepreneurship and Entrepreneurial Ecosystems, Smart Manufacturing and Operations Management, Complexity Management