Prof. Dr. Petyo Budakov

Fachgebiete: Digital Marketing, Sustainability

An investment in knowledge pays the best interest.”


2008-2012: Ph.D. in Graphic Design, 3D, Cinema und TV; New Bulgarian University

1997-2001: Secondary School, Electrical, Electronics and Communications Engineering; Professional School of Communications, Sofia


Seit 2022: Professor für Digital Marketing and Customer Experience Management; XU Exponential University

Seit 2020: Gast Professor; University of Europe for Applied Sciences

Seit 2019: Gast Dozent bei der Kooperations-Universität Ningbo/China für Introduction to Scientific Work und Trend Research

Seit 2015: Co-Gründer bei Adacedemy

Seit 2007: Leitender Assistenzprofessor bei New Bulgarian University


Sustainability, UI/UX, Customer Behaviors


Budakov, P. (2017) 3D Rendered images and their application in the interior design, Science Journal: Springer Encyclopedia of Computer Graphics and Games.

Budakov, P. (2017) Establishment and maintenance of E-learning Campus for the needs of the Bachelor programme “Visual Communication and Graphic design, language: English, Original research: Science Journal of Department “Cinema, advertising and show business”, New Bulgarian University, Sofia (2017).

Budakov, P. (2016) The city logo of Düsseldorf – an essential element of the local destination branding, Stop Motion, Science Annual Journal in honor of Prof. Lyudmil Christov, New Bulgarian University, Sofia, 152–163, language: English, Original research.

Budakov, P. (2016) Development of a logo assessment matrix for designing football club corporate identity, language: English, New Bulgarian University Scholar Electronic Repository, Sofia, ISSN: 1994-036X, Original research.

Budakov, P. (2016) The club emblem – a foundation tool for increasing the recognition and popularity of the football club, Science Journal of Department “Cinema, advertising and show business”, 49–72, New Bulgarian University, Sofia, language: Bulgarian, Original research.

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