Germany's first university for digitalization and technology
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XU Exponential University Potsdam – Get to know our study programs
The demand for digitization experts* in the global labor market is growing all the time. XU Exponential University in Potsdam offers you innovative, accredited study programs in the bachelor and master system. At our university, 5 different Bachelor (Digital Business, Digital Marketing and Social Media, Coding and Software Engineering, Data Science) and Master (Digital Transformation Management, Data Science) programs prepare you for the real demands of the digital economy – interactively and practically.
Career aspiration future designer?
Let’s go digital rebels! At XU Exponential University you can study the future. Study the future at XU Exponential University.
At XU Exponential University in Potsdam, everything revolves around one topic: digitization. Or to put it another way: It’s about what tomorrow will look like. This is why our University of Applied Sciences is aimed at all future designers* and digital pioneers* who want to be part of this exciting change.
How does this work? With innovative and future-oriented study programs, modern learning environments and work on real projects by leaders of the digital economy. Studying with a future – at XU Exponential University near Berlin, we make you fit for the technological challenges and the constantly changing requirements of tomorrow’s learning and working worlds. What do we do differently at our university when it comes to digitization? The study programs for digitization at XU Exponential University are unique. Just like our learning concept. We don’t believe in dusty scripts and yawning boredom in overcrowded lecture halls. With us your knowledge and your creativity are in demand! Here you can find out more about the admission and admission requirements of our university.
The 4 pillars of our learning concept

Real Learning
Say goodbye to frontal teaching. Studium 4.0 focuses on interaction and flexible learning on real projects – taught by lecturers from the digital economy.

Digital Learning
Besides at the campus of our university in Potsdam, you can study with digital scripts independent of time and place. This is especially practical if you are currently on a semester or internship abroad. Especially handy if you are currently on a semester or internship abroad.

Exponential Learning
At XU Exponential University, you will learn interdisciplinary and stay globally networked at all times.

Experimental Learning
XU Exponential University stands for state-of-the-art technology. This includes 3D printers, VR, robots or our MacBooks. With us you will discover the latest technologies at first hand.
What our students and graduates say about XU
3 good reasons for studying digitisation
Studying with a future – that is what we offer students at our university in Potsdam. Since smart minds like you not only want to be promoted but also challenged, we do many things differently at XU.
1. Learning means experiencing
We prepare you in the best possible way for the professions and requirements of tomorrow’s job market, increase your chances against competitors and enable you to start your career successfully. Throughout your studies you will have access to our global network of experts – make our network your network and exchange ideas with the best of the digital scene. More than 15 professors* and 40 practitioners* from the digital economy will support you in word and deed during your future-oriented studies. You learn in a small group and work on real projects. At XU, interaction is the focus – after all, it is your ideas that we would like to develop and launch together with you. This requires more than just theoretical knowledge: Namely experience and inspiration! State-of-the-art learning environments offer you first-hand access to the knowledge and current market insights of our experts.
2. Increase your chances
We prepare you in the best possible way for the professions and requirements of tomorrow’s job market, increase your chances against competitors and enable you to start your career successfully. Throughout your studies you will have access to our global network of experts – make our network your network and exchange ideas with the best of the digital scene. Let the spark fly: Only one click separates you from new friends. Each program also includes a semester abroad and an internship. In this way, you have the best prerequisites for making your first contacts in business right from the start. We bring you into contact with potential employers of tomorrow and accompany you on the way to your first job – whether at home or abroad.
3. Everyone is equal
It is part of XU’s view that education should not depend on the purse. Therefore we support you in financing your studies . In addition, we network you across all industries with thought leaders and decision-makers in the field of digitization and technology. We attach great importance to training you as a specialist not only in one field. With us you learn everything about digital transformation in an interdisciplinary way. More than 15 professors* and 40 practitioners* from the digital economy will support you in word and deed during your future-oriented studies. You learn in a small group and work on real projects. At XU, interaction is the focus – after all, it is your ideas that we would like to develop and launch together with you. This requires more than just theoretical knowledge: Namely experience and inspiration! State-of-the-art learning environments offer you first-hand access to the knowledge and current market insights of our experts.