International Digital Marketing:
In this course, students will learn how to strategically plan and manage digital marketing and social media campaigns in both B2C and B2B contexts. They will explore the key differences between consumer and business audiences and gain a clear understanding of how to tailor content, messaging, and channel strategies accordingly.
Students will gain hands-on experience creating digital marketing and social media content, applying SEO best practices, and analyzing campaign performance in an international setting.
By the end of the course, they will be equipped to lead results-driven digital marketing initiatives that align with global business objectives and evolving digital trends.
Award-Winning Project-Based Learning at XU Exponential University
We are proud to be recognized by Statista.de, Germany’s leading statistics and data insights platform, as one of the top providers of continuing education.
At XU Exponential University, we are committed to delivering a future-facing, high-impact learning experience that equips professionals with the skills they need to thrive in a rapidly evolving world.
Our programs are rooted in Project-Based Learning application, cutting-edge content, and a collaborative environment that encourages innovation at every level.
23.05.2025 – 21.06.2025
Certificate Program:
Tuition fees
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Standard: EUR 950.00
Module
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5 ECTS
Instructor:
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Prof. Dr. Petyo Budakov
Certificate:
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Take this module to earn a Nano Degree (5 ECTS), add one more for an Advanced Certificate (10 ECTS).
Venue:
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Course may be attended in presence at XU Exponential University Campus or Online.
Your instructor
Prof. Dr. Petyo Budakov
Professor for Digital Marketing & Vice President Teaching
About
Prof. Dr. Petyo Budakov is a professor in Digital Marketing at XU Exponential University. He is an expert in digital marketing, UX, and customer experience and holds a PhD in Graphic Design. Petyo has over 15 years of international academic and professional experience including guest lectureships all over Europe and China.
His research explores sustainability, user behaviour, and visual communication, and he has published widely on branding, design strategy, and innovation in digital environments.
Key Learning Outcomes (5 ECTS)
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Understand the key differences between B2C and B2B digital marketing, including customer behavior, strategic focus, and content design.
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Develop and implement digital marketing campaigns tailored to B2C audiences, with a focus on economic and technological trends.
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Create and manage targeted social media strategies for both B2C and B2B contexts, identifying key goals, risks, and audience dynamics.
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Apply international best practices for SEO and social media marketing to increase digital visibility across global markets.
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Analyze and evaluate the effectiveness of digital marketing initiatives through data-driven performance metrics and portfolio-based assessment.
What are my advantages?
Understand the key differences between B2C and B2B marketing — including audience behaviors, messaging strategies, and content needs.
Plan and execute digital marketing campaigns for B2C audiences, with a focus on emerging economic and technological trends.
Design and manage goal-oriented social media strategies for both consumer and business markets, supported by real-world case work.
Apply SEO and social media best practices in a global context to enhance online visibility and brand performance.
Certification and Format
- Format: 6 full teaching days over 3 weekends (Fri/Sat, 09:00–17:45).
- Certificate: Take this module to earn a Nano Degree (5 ECTS), add one more for an Advanced Certificate (10 ECTS).
- Program Standards: Follows admissions, study and exam regulations of the International M.B.A.
- Modular Entry: Option to transfer credits toward the International M.B.A. program via fast-track admissions.
- Venue: Course may be attended in presence at XU Exponential University Campus or Online
Designed for
- Marketing professionals looking to sharpen their digital and social media expertise
- Brand, communication, and content managers working across B2C or B2B sectors
- Entrepreneurs and startup teams aiming to grow their digital presence strategically
- Business professionals transitioning into digital marketing roles
- Students or early-career professionals seeking hands-on experience in international digital marketing
Any questions?
Our representatives will be happy to help you!
Dr. Henrik Schober-Oschmann
Vice President Innovation and Development