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International Marketing Certificate
Go Global with Your Digital Strategy.
In this executive-level course, you’ll master cross-border marketing strategies, data-driven campaigns, and
AI-powered tools to grow brands in a global digital economy.
Designed for working professionals, entrepreneurs, and career switchers, this course gives you the skills to
thrive in today’s international marketing landscape — fast.
What you learn during your studies
Technology & Skills:
- Learn how to plan, manage, and optimize global digital campaigns
- Gain hands-on expertise in SEO, social media, email marketing, and paid ads
- Understand how to use analytics and KPIs to improve performance
- Work with tools like Meta Business Suite, Google Ads, HubSpot, and AI-driven content platforms
- Learn to localize messaging and manage international brand positioning
Methods & Mindset:
- Think like a digital strategist with a global mindset
- Embrace experimentation, iteration, and growth hacking
- Learn to think like an innovator in sustainability and efficiency
- Apply agile workflows and results-driven thinking
- Learn to manage multicultural teams and adapt to diverse digital landscapes
How You'll Learn:
- 3 weekends in a compact format designed for busy professionals (5 ECTS)
- Flexible learning in English, combining online modules with optional live workshops
- Learn from XU Exponential's industry partners
- Expert feedback from instructors with global marketing experience
- Certification from a state-recognized university in Germany
What you'll be able to do:
- Working professionals looking to upgrade their marketing skills
- Optimize ad campaigns across platforms and regions
- Interpret campaign data and KPIs to drive results
- Transition into roles such as Digital Marketing Specialist, Campaign Manager, or Growth Lead
- Apply digital marketing frameworks in both startups and global enterprises
Who is this program designed for?
- High school graduates with a passion for engineering, robotics, or sustainability
- Entrepreneurs and founders targeting international markets
- Career switchers moving into digital roles
- Marketing teams seeking focused, practical upskilling
- Creatives and content managers expanding into data and performance
Your degree programme at a glance
Format
Face to face
Location
Face to faceOn-Campus in
Potsdam/Berlin
Duration
3 Years / 6 Sem.
6 Years/ 12 Sem
Language
English
Start
October 2025
Recognition
State-recognized
in Germany
Fees
from €27.360 Full-Time Study Fees
Full Scholarships & Funding available
Apply now
Quick Access for EU Students
Admissions & Fees
Your Apartment
Student Life
Future Jobs
Scholarships & Funding
Accreditation & Recognition
Contact & Study Consultation
Study Fees
Plan ahead with confidence – all key costs at a glance.
Study
Monthly
Per Semester
Per Year
Full Course
EU Students
€708
€4,248
€8,496
€25,488
Non-EU Students
€950
€6,000
€12,000
€36,000
Additional fees may apply (e.g. registration, public transport,
graduation).
Scholarships & Funding
Making your studies accessible – learn about financial aid, funding options, and scholarships for your journey.
Start your journey today
Apply, talk, or Chat– your future is one click away.
Go digital now
Apply free & no strings attached
Let's talk
Book a 15-minute call
Let's chat
Immediately and personally
Career Service
Begin a top-tier job while studying
Job Launchpad
Our Partners are hiring
Get early access to top-tier roles at innovative companies - from internships to remote projects in AI, sustainability, and cybersecurity.
Meet our partner companiesCareer Coaching &
Application Sprints
Get personalized career support - from CV and LinkedIn reviews to interview prep and 1:1 coaching. Join our Career Sprints and position yourself for success while still studying.
Join a sprint session
Student Life
Student life at XU goes far beyond the classroom. From hands-on urban gardening to collaborative and creative
projects, our campus is a space where learning and community thrive together.
Recognized by the Ministry of Science and accredited by ZEvA, XU blends academic excellence with a bold,
future-driven culture that's felt in classrooms, co-living spaces, and student-led events alike.
At XU Exponential University, you learn in small, closely mentored groups, with a strong focus on one-on-one
tutoring and individual support. Instead of traditional lectures, the university emphasizes personalized
guidance and collaborative, networked learning.
Château views by day, Berlin beats by night - the digital pulse always on. At the center of Potsdam's
innovation scene - just steps from Berlin - XU Exponential University links you with top industries for
future-ready learning and hands-on projects.
Your Apartment at the XU Campus: Modern, bright, up to 29 sqm - with private bathroom, often with a balcony
or terrace. Fully furnished, including utilities & internet. Just 5 minutes to campus, lake, supermarket &
train station.
Real project based learning
At XU in Berlin/Potsdam, you don't just study — you build, disrupt, and lead the digital business of tomorrow,
collaborating with industry leaders in small, powerful classes from day one.
SAP
Pelican
Vattenfall
Berliner Volksbank
Siemens
Edeka
Universal
EON Germany
Hella Agaila
Ersamus
XU Business Partners
We collaborate with leading industry players to bridge the gap between education and real-world experience. Our
students benefit from hands-on projects, internships, and networking opportunities with top companies.
SAP
Pelican
Vattenfall
Siemens Healthineers
Edeka
Universal
EON Germany
Hella Agaila
Ersamus
