Technology & Skills:
- Learn how to plan, manage, and optimize global digital campaigns
- Gain hands-on expertise in SEO, social media, email marketing, and paid ads
- Understand how to use analytics and KPIs to improve performance
- Work with tools like Meta Business Suite, Google Ads, HubSpot, and AI-driven content platforms
- Learn to localize messaging and manage international brand positioning
Methods & Mindset:
- Think like a digital strategist with a global mindset
- Embrace experimentation, iteration, and growth hacking
- Learn to think like an innovator in sustainability and efficiency
- Apply agile workflows and results-driven thinking
- Learn to manage multicultural teams and adapt to diverse digital landscapes
How You'll Learn:
- 3 weekends in a compact format designed for busy professionals (5 ECTS)
- Flexible learning in English, combining online modules with optional live workshops
- Learn from XU Exponential's industry partners
- Expert feedback from instructors with global marketing experience
- Certification from a state-recognized university in Germany
What you'll be able to do:
- Working professionals looking to upgrade their marketing skills
- Optimize ad campaigns across platforms and regions
- Interpret campaign data and KPIs to drive results
- Transition into roles such as Digital Marketing Specialist, Campaign Manager, or Growth Lead
- Apply digital marketing frameworks in both startups and global enterprises
Who is this program designed for?
- High school graduates with a passion for engineering, robotics, or sustainability
- Entrepreneurs and founders targeting international markets
- Career switchers moving into digital roles
- Marketing teams seeking focused, practical upskilling
- Creatives and content managers expanding into data and performance
Your degree programme at a glance
Format
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Full Scholarships & Funding available
Quick Access for EU Students
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Your Apartment
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Scholarships & Funding
Accreditation & Recognition
Contact & Study Consultation
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Job Launchpad
Our Partners are hiring
Get early access to top-tier roles at innovative companies - from internships to remote projects in AI, sustainability, and cybersecurity.
Meet our partner companiesCareer Coaching &
Application Sprints
Get personalized career support - from CV and LinkedIn reviews to interview prep and 1:1 coaching. Join our Career Sprints and position yourself for success while still studying.
Join a sprint sessionStudent Life
Student life at XU goes far beyond the classroom. From hands-on urban gardening to collaborative and creative projects, our campus is a space where learning and community thrive together.
Academic Excellence
Recognized by the Ministry of Science and accredited by ZEvA, XU blends academic excellence with a bold, future-driven culture.
Personalized Learning
Learn in small, closely mentored groups with strong focus on one-on-one tutoring and individual support.
Innovation Hub
At the center of Potsdam's innovation scene, linking you with top industries for future-ready learning.
Campus Living
Modern, bright apartments up to 29 sqm with private bathroom, fully furnished including utilities & internet.
Your Apartment at the XU Campus
Your Apartment at the XU Campus: Modern, bright, up to 29 sqm – with private bathroom, often with a balcony or terrace. Fully furnished, including utilities & internet. Just 5 minutes to campus, lake, supermarket & train station.
collaborating with industry leaders in small, powerful classes from day one.
students benefit from hands-on projects, internships, and networking opportunities with top companies.
