Bachelor’s program in Digital Marketing and Social Media

For all creatives, who unravel the world with their ideas.

Is calling the tune of only one marketing instrument not enough for you? Would you rather conduct the entire marketing orchestra? Are you interested in how digital marketing and communication function? Do you want to know how to reach audiences and how advertising actually works?

Are you wondering what makes influencers important opinion leaders? Why do companies and brands focus more and more on influencer marketing? And why are followers worth so much today?

Are you curious how brands are built and digital campaigns developed? How are digital marketing strategies set up? What tools and channels do agencies use when launching new products and brands? How do you create emotional brand experiences?

Do you want to know what social media marketing can do? What does a story need to stay in people’s heads? How are likes and views of digital marketing activities optimized? And by the way, what exactly is Search Engine Optimization (SEO) and Search Engine Advertising (SEA)?

Are you thinking what mobile marketing is all about? How can you develop a cross-media strategy? How can you combine different digital formats and apps into one big picture?

Not only does our Digital Marketing and Social Media bachelor’s program support you with these questions but it also gives you the tools and skills to unravel the world with your creative ideas

Overview Study Plan

Let’s go – your first semesters

Your first semesters are all about digital marketing goals and strategies and, of course, everything that makes the big orchestra sound.

You will learn how to develop and implement high-profile digital marketing and communication concepts. You will work with the key social media tools and learn to develop and implement demanding marketing and communication concepts. During all of your practical projects, the focus is always on the target group: Customer Centricity and User Experience (UX).

Digital communication and innovation management are another focus of your first semester, where you will learn how to apply modern communication and collaboration methods and techniques effectively and efficiently. You will explore innovation methods and techniques, including Slack, Jive and Google Allo. You will develop and apply the latest digital methods and techniques in a hands-on way and gain a high degree of digital tool competence.

If you are a full-time student at XU Exponential University, you will study at one of our international partner universities in the fourth semester. You have the choice at which of our partner universities you would like to spend your semester abroad.

If you study part-time at XU Exponential University, the semester abroad will be replaced by a two- to three-week summer school at one of our international partner universities and supplemented by case studies and projects. The Summer School takes place in the sixth semester. In principle, however, part-time students also have the option of a semester abroad at any time.

Final spurt – your last semesters

You will deepen your acquired digital skills and will select at least two elective subjects. If you want to know more, you may also choose other subjects.

Your studies. Your future. Your decision.

This also applies to your elective subjects. You decide which specialization suits you best. When making your choice, be sure to consider the experience you have gained from jobs, internships and projects and the demands that the job market places on you.

You are free to choose:

Become an expert in digital B2C and B2B marketing. You will develop innovative marketing strategies by using the full range of digital communication and working with the power of brands on all digital channels.

Become an expert on social media strategies and campaigns. You place the right content at the right time, and you know exactly what digital channels to use when. You understand how and where to reach different audiences using social media. You are working on digital platforms like Instagram, Twitter or Linkedin and are actively including influencers into your campaigns.

Become an expert on digital marketing communication. Mobile marketing is your passion and you understand what it takes to bring intelligent cross-media campaigns to success. You also know how to optimize likes and views. Search Engine Optimization (SEO) and Search Engine Advertising are your tools to establish digital visibility for brands and companies

Become an expert on integrated digital marketing strategies and bring all of a company’s digital marketing initiatives together into one big picture. Everything comes together through you. You know that content is key when it comes to launching successful, integrated cross-channel campaigns.

Become an expert on everything data. You know how they are collected, evaluated and used. You will guide the behavior and interactions of customers and react immediately to new market demands. You read data like others read books and fully understand their meanings and implications.

Become an expert in digital branding. You know how brands are built and how they are created. You develop emotional brand experiences that inspire people, and thereby strengthen their loyalty to companies and products.

Become an expert on digital customer retention. Create consistent customer experiences using the most effective, contextual, personalized tools across all digital communication channels. Customer centricity is your focus. User experience is a must-have for you.

Become an expert in digital design. You know the perfect combination of form, color and typography when designing creative digital content. Your design puts the spotlight on core content in such a way that even the most complex information is easily understood and important messages reach various target audiences.

And last but not least – your bachelor thesis

In your last semester, you will complete your studies by writing a bachelor thesis. In your bachelor thesis, you will address concrete and practical questions in the digital domain. You can work on your thesis in cooperation with businesses, whether it be large corporations or start-ups.

Your studies at a glance

Click here for an overview of our full-time and part-time degree programs.

Hello, future!

You successfully completed your bachelor studies in Digital Marketing and Social Media? What is next?

Depending on which specialization you have chosen, you can take off in the following areas, for example:

  • Search Engine Marketing (SEO, SEA)
  • Social Media Marketing
  • Mobile Marketing
  • Influencer Marketing
  • Performance Marketing
  • Content Marketing
  • Campaign Marketing
  • E-Commerce Marketing
  • Direct Marketing
  • E-Market Research

Your Bachelor’s degree in Digital Marketing and Social Media opens up a wide range of job opportunities, as the demand for qualified Digital Marketing experts is high and continues growing.

Your digital expertise, which you have acquired during your studies, together with your creativity, make you a wanted candidate in industry as well as in start-ups, agencies and non-governmental organizations.

Is this too established for you? Are new ideas exactly your thing? Then go and work for yourself. Our professors and the team at our Career Service Center will be happy to assist you.

No matter which way you go, studying our bachelor’s program in Digital Marketing and Social Media means studying for the professions with a future.

You’re in?
This way to your future.

You need more info?
Just let us know.

Your factsheet

Duration of study
6 semesters full-time, 8 semesters part-time/occupational

Degree
Bachelor of Science (B. Sc.), 180 ECTS Credit Points

Main areas of study

  • Marketing
  • Digital Marketing
  • Digital Communication
  • Business Administration
  • Innovation Management Skills

Specializations
In the 5th and 6th semesters in full-time option or 7th and 8th semesters in part-time option:

  • Digital Marketing Management
  • Social Media Marketing
  • Digital Marketing Communication (Search Engine Marketing, Mobile Marketing)
  • Digital Marketing Intelligence/Advanced Market Research
  • Digital Branding
  • Digital Customer Relationship Management
  • Digital Communication Design

Study Abroad
In the 4th semester of the full-time option

International Summer School of the 6th semester in the part-time option

Practice
Intern domestically or internationally (full-time option)

Practical projects, business games, labs, excursions (full- and part-time option)

Language
German/English

Intake
Beginning of October

Accreditation
Central Evaluation and Accreditation Agency (ZeVA)

Admission requirements

Tuition fees

Study in full-time
610/ Month
  • € 21,990
  • total in full time
Study in part-time
458/ Month
  • € 21,990
  • Study in part time

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