Prof. Dr. Petyo Budakov

Areas of expertise: Digital Marketing, Sustainability

“An investment in knowledge pays the best interest.”


TRAINING

2008-2012: Ph.D. in Graphic Design, 3D, Cinema and TV; New Bulgarian University

1997-2001: Secondary School, Electrical, Electronics and Communications Engineering; Professional School of Communications, Sofia

PROFESSIONAL EXPERIENCE

Since 2022: Professor of Digital Marketing and Customer Experience Management; XU Exponential University

Since 2020: Visiting Professor; University of Europe for Applied Sciences

Since 2019: Guest lecturer at the cooperation university Ningbo/China for Introduction to Scientific Work and Trend Research

Since 2015: Co-founder of Adacedemy

Since 2007: Senior Assistant Professor at New Bulgarian University


RESEARCH INTEREST

Sustainability, UI/UX, Customer Behaviors

PUBLICATIONS- Best of 5

Budakov, P. (2017) 3D Rendered images and their application in the interior design, Science Journal: Springer Encyclopedia of Computer Graphics and Games.

Budakov, P. (2017) Establishment and maintenance of E-learning Campus for the needs of the Bachelor program “Visual Communication and Graphic design, language: English, Original research: Science Journal of Department “Cinema, advertising and show business”, New Bulgarian University, Sofia (2017).

Budakov, P. (2016) The city logo of Düsseldorf – an essential element of the local destination branding, Stop Motion, Science Annual Journal in honor of Prof. Lyudmil Christov, New Bulgarian University, Sofia, 152-163, language: English, Original research.

Budakov, P. (2016) Development of a logo assessment matrix for designing football club corporate identity, language: English, New Bulgarian University Scholar Electronic Repository, Sofia, ISSN: 1994-036X, Original research.

Budakov, P. (2016) The club emblem – a foundation tool for increasing the recognition and popularity of the football club, Science Journal of Department “Cinema, advertising and show business“, 49-72, New Bulgarian University, Sofia, language: Bulgarian, Original research.

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