Coding & Software Engineering
Do you feel that traditional marketing degrees are too theoretical?
Do you want to understand how brands grow online, how communities are built, and how data, creativity, and technology come together to influence behaviour?
The Bachelor in Digital Marketing at XU Exponential University of Applied Sciences prepares you for exactly that.
You won’t just learn about marketing, you’ll do marketing. From day one, you work on real projects, develop campaigns, analyse data, and build digital experiences that reflect how modern marketing actually works.
This program is for students who want to combine strategy, creativity, technology, and analytics to create meaningful impact in a fast-changing digital economy
Your degree program at a glance
Format: Face to face
Location: On-Campus in Potsdam/Berlin
Duration: 3 Years / 6 Sem. and 6 Years/ 12 Sem.
Language: English
Start: October 2026
Recognition: State-recognized in Germany
Fees: € 34.200 Full-Time Study Fees
Financing Available ( EU & OECD Citizens )
What you learn during your studies
Technology & Skills:
In XU Exponential’s Coding & Software Engineering program, you will build a solid technical foundation for modern software development and digital systems.
You will develop skills in:
- Programming fundamentals and software development
- Object-oriented programming principles
- Web technologies and application development
- Databases and data structures
- Software architecture and system design
- Version control and collaborative development
- Testing, debugging, and code quality practices
- Foundations of cloud computing and scalable systems
You will learn how to design, build, and maintain software solutions that are reliable, scalable, and aligned with real-world requirements.
Methods & Mindset:
Great software is not just written, it is designed, tested, and continuously improved.
Throughout the program, you will develop:
- Logical and structured problem-solving skills
- Computational and algorithmic thinking
- A systems-oriented mindset
- Precision, accuracy, and attention to detail
- The ability to break down complex problems into manageable components
- An understanding of ethical and responsible software development
You will learn to think like a developer or an engineer who understands both technology and its impact on users, organizations, and society.
How you'll learn:
Learning at XU Exponential University is hands-on, applied, and project-based.
You will learn through:
- Practical programming assignments and coding projects
- Team-based software development work
- Real-world case studies and applied challenges with real companies, solving real problems.
- Interactive lectures, labs, and workshops, hackathons spearheaded by companies such as SAP
- Continuous feedback from professors and peers to improve
- Opportunities for international experience through a semester abroad
Rather than focusing solely on theory, you will apply your skills in realistic development scenarios from early on.
What you'll be able to do:
After completing the program, you will be able to:
- Design and develop software applications
- Write clean, structured, and maintainable code
- Work with databases and backend systems
- Build and deploy AI and web-based applications
- Collaborate effectively in development teams
- Analyze technical requirements and translate them into solutions
- Test, debug, and improve existing software
- Adapt to new programming languages and AI technologies
You will be prepared to contribute to software projects across industries and technology domains.
Who is this program designed for?
This program is designed for students who:
- Are interested in programming, technology, and problem-solving
- Enjoy logical thinking and working with digital systems
- Want to build real software rather than only study theory
- Are curious about how applications and systems work behind the scenes
- Aspire to work in technology-driven or innovation-focused environments
- Want a future-oriented skill set applicable across industries
No prior coding experience is required only your curiosity, motivation, and persistence are essential.
Future Job Opportunities?
Chief Technical Officer CTO
Agentic AI Orchestrator
Frontend Developer
Backend Developer
Technical Consultant
AI Developer
Study Fees
Plan ahead with confidence – all key costs at a glance.
| Study | Monthly | Per Semester | Per Year | Full Program |
|---|---|---|---|---|
| All Students | € 950 | € 5.700 | € 11.400 | € 34.200 |
€ 1.500 Deposit Fee and additional fees may apply (e.g. registration, public transport, graduation).
Start Your Journey Today
Apply, Talk, or Chat– your future is one click away.
Career Services
Find a top-tier job while studying
Job Launchpad
Our Partners are Hiring
Get early access to top-tier roles at innovative companies – from internships to remote projects in AI, sustainability, and cybersecurity.
Career Coaching &
Application Sprints
Get personalized career support – from CV and LinkedIn reviews to interview prep and 1:1 coaching. Join our Career Sprints and position yourself for success while still studying.
Financing Your Studies
Making your studies accessible – learn about financial aid, funding options, and scholarships for your journey.
Student Life
At XU Exponential University, student life means more than studying—it’s about living innovation every day. On a vibrant, international campus, students from around the world come together to learn, collaborate, and create.
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State-recognized by the Ministry of Science and accredited by ZEvA, XU blends academic excellence with a bold, future-driven culture that's felt in classrooms, co-living spaces, and student-led events alike.
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At XU Exponential University, you learn in small, closely mentored groups, with a strong focus on one-on-one tutoring and individual support. Instead of traditional lectures, the university emphasizes personalized guidance and collaborative, networked learning.
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Château views by day, Berlin beats by night - the digital pulse always on. At the center of Potsdam's innovation scene - just steps from Berlin - XU Exponential University links you with top industries for future-ready learning and hands-on projects.
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Your Apartment at the XU Campus: Modern, bright, up to 29 sqm - with private bathroom, often with a balcony or terrace. Fully furnished, including utilities & internet. Just 5 minutes to campus, lake, supermarket & train station.
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Your Apartment at the XU Campus: Modern, bright, up to 29 sqm – with private bathroom, often with a balcony or terrace. Fully furnished, including utilities & internet. Just 5 minutes to campus, lake, supermarket & train sta
XU Business Partners.
Partner with us to close the gap between academia and industry. Work with us on research, development, and innovation projects, and connect with top talent in tech, business, and software engineering. Our students bring fresh perspectives through hands-on projects, internships, and real-world case studies.
