Digital Marketing
Do you feel that traditional marketing degrees are too theoretical?
Do you want to understand how brands grow online, how communities are built, and how data, creativity, and technology come together to influence behaviour?
The Bachelor in Digital Marketing at XU Exponential University of Applied Sciences prepares you for exactly that.
You won’t just learn about marketing, you’ll do marketing. From day one, you work on real projects, develop campaigns, analyse data, and build digital experiences that reflect how modern marketing actually works.
This program is for students who want to combine strategy, creativity, technology, and analytics to create meaningful impact in a fast-changing digital economy
Your degree program at a glance
Format: Face to face
Location: On-Campus in Potsdam/Berlin
Duration: 3 Years / 6 Sem. and 6 Years/ 12 Sem.
Language: English
Start: October 2026
Recognition: State-recognized in Germany
Fees:
€ 950 per month
€ 11.400 per year
Financing Available ( EU & OECD citizens, including US )
What you learn during your studies
Technology & Skills:
In the Digital Marketing program, you will build a strong technological and analytical foundation for modern marketing environments. You will develop skills in:
- Digital marketing platforms and ecosystems
- Social media technologies and tools
- Search Engine Optimization (SEO) and Search Engine Advertising (SEA)
- Performance marketing and analytics
- Content management systems and marketing automation
- Digital branding and communication technologies
- Data-driven decision-making for marketing strategies
You will learn how to use technology not just to distribute messages, but to analyze behavior, optimize campaigns, and scale digital growth.
Methods & Mindset:
Digital Marketing requires more than tools, it requires the right mindset. Throughout the program, you will develop:
- A customer-centric and user-focused way of thinking
- Strategic marketing thinking across digital channels
- Analytical and critical evaluation skills
- Creative problem-solving abilities
- An understanding of ethical, social, and cultural implications of digital communication
- A growth mindset focused on experimentation, testing, and iteration
You will learn to approach marketing challenges holistically — combining creativity, strategy, and data to create meaningful impact.
How you'll learn:
Learning at XU is practice-oriented, project-based, and collaborative. You will learn through:
- Real-world business projects and case studies
- Team-based project work across disciplines
- Interactive workshops and seminars
- Applied research and hands-on assignments
- Collaboration with professors and industry experts
- International experiences through a semester abroad or XU TimeLab
Instead of focusing on exams alone, you will continuously apply your knowledge in practical contexts, preparing you for real professional environments.
What you'll be able to do:
After completing the program, you will be able to:
- Design and implement digital marketing strategies
- Plan, execute, and optimize digital campaigns across channels
- Analyze marketing data and translate insights into action
- Develop content and storytelling strategies for digital platforms
- Manage social media communities and digital brand presence
- Evaluate marketing performance and ROI
- Work effectively in interdisciplinary digital teams
- Adapt marketing strategies to changing technologies and markets
You will be equipped to operate confidently in dynamic, data-driven marketing roles.
Who is this program designed for?
This program is designed for students who:
- Are interested in marketing, communication, and digital media
- Want to combine creativity with data and technology
- Enjoy working on practical projects rather than purely theoretical studies
- Are curious about consumer behavior in digital environments
- Aspire to work in international, digital, or innovation-driven contexts
- Want to actively shape how brands communicate and grow online
No prior marketing experience is required — motivation, curiosity, and a willingness to learn are key.
Future Job Opportunities?
Chief Commerical Officer CMO
Agentic AI Marketing Engineer
Digital Marketing Manager
Performance Marketing Specialist
e-Commerce Marketing Specialist
Content Strategist
Study Fees
Plan ahead with confidence – all key costs at a glance.
| Study | Monthly | Per Semester | Per Year | Full Program |
|---|---|---|---|---|
| All Students | € 950 | € 5.700 | € 11.400 | € 34.200 |
€ 1.500 Deposit Fee and additional fees may apply (e.g. registration, public transport, graduation).
Start Your Journey Today
Apply, Talk, or Chat– your future is one click away.
Career Services
Find a top-tier job while studying
Job Launchpad
Our Partners are Hiring
Get early access to top-tier roles at innovative companies – from internships to remote projects in AI, sustainability, and cybersecurity.
Career Coaching &
Application Sprints
Get personalized career support – from CV and LinkedIn reviews to interview prep and 1:1 coaching. Join our Career Sprints and position yourself for success while still studying.
Financing Your Studies
Making your studies accessible – learn about financial aid, funding options, and scholarships for your journey.
Student Life
At XU Exponential University, student life means more than studying—it’s about living innovation every day. On a vibrant, international campus, students from around the world come together to learn, collaborate, and create.
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State-recognized by the Ministry of Science and accredited by ZEvA, XU blends academic excellence with a bold, future-driven culture that's felt in classrooms, co-living spaces, and student-led events alike.
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At XU Exponential University, you learn in small, closely mentored groups, with a strong focus on one-on-one tutoring and individual support. Instead of traditional lectures, the university emphasizes personalized guidance and collaborative, networked learning.
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Château views by day, Berlin beats by night - the digital pulse always on. At the center of Potsdam's innovation scene - just steps from Berlin - XU Exponential University links you with top industries for future-ready learning and hands-on projects.
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Your Apartment at the XU Campus: Modern, bright, up to 29 sqm - with private bathroom, often with a balcony or terrace. Fully furnished, including utilities & internet. Just 5 minutes to campus, lake, supermarket & train station.
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Your Apartment at the XU Campus: Modern, bright, up to 29 sqm – with private bathroom, often with a balcony or terrace. Fully furnished, including utilities & internet. Just 5 minutes to campus, lake, supermarket & train sta
XU Business Partners.
Partner with us to close the gap between academia and industry. Work with us on research, development, and innovation projects, and connect with top talent in tech, business, and software engineering. Our students bring fresh perspectives through hands-on projects, internships, and real-world case studies.
